The Health And Wellness Industry Recognizes How...

The health and wellness industry recognizes how implementing reward programs can motivate consumers and employees. A Novu survey found that â€Å"rewards act as an effective differentiator† to encourage individuals to take positive actions toward a healthy lifestyle. Data is helping brands customize the reward experience. No more generic campaigns or messaging geared toward the masses. Through personalization, businesses can develop targeted rewards programs and create a path for more intimate loyalty platforms with one-on-one relationships. Physicians, employers, and even insurance companies encounter difficulties when incentivizing healthy behaviors amongst their audiences. People lose interest quickly or dislike the benefits altogether.†¦show more content†¦Most loyalty programs are failing to meet people’s expectations. Look at the image below. Source Launching strategies without considering what individuals may want is a recipe for disaster. According to Brian Solis, principal analyst at the Altimeter Group, â€Å"Some businesses ‘talk at people,’ the opposite of actually taking their opinions into consideration and molding plans.† Brands must build valuable customer relationships. Unlike companies who only focus on a purchase transaction, loyalty programs can have a greater impact if they help the consumer. A satisfied person buys more products and services, as a result an increase in your sales. So, ditch your old-fashioned rewards program. Applaud positive behaviors and healthy living with a fresh approach. Move toward a paperless model, and leverage technology to boost your customer engagement. Take Action: Evaluate your current rewards program for outdated practices. Digital Rewards as the Solution Rewards is one of the fastest growing healthcare solutions. In 2013, employers spent $594 per employee on incentives. Digital rewards help companies move beyond the old ideas of rewards, like redeeming airline miles for magazine subscriptions. In â€Å"A Marketer’s Guide to Digital Giveaways, Promotions and Rewards,† experts discuss â€Å"how companies are winning customer loyalty by offering digital rewards such as Hollywood movies, best-selling e-books, top-40 songs and backstage videos.†